What do we love? Well, we love optics, fine glass, lasers, film and anything that make distant objects a little easier to see. We will take telescopes if nothing else is available! This has been a passion for decades and one that just keeps on giving as newer technology arises.
As kids we ran around with cheap binoculars in the many wild places available in the U.S. We graduated to rifle scopes used in hunting and with that, we moved into the world of spotting scopes and rangefinders. While all of those things still lie at the heart of our passion, the world of optics is ever growing and new technology is just as enticing to us now as those simple binoculars were 30 years ago.
The digital world has opened a whole new world of optics with its own diverse technologies. From trail cameras to the latest digital night vision, this technology makes us eager to explore once again.
So what does all of that mean? We have our hands in every piece of optical technology that we can get in our hands and we want to share them. When we find a product we love, we want to get it out there as soon as we can. When there are new developments, those should be shared with our readers.
This has all led to this site which endeavors to provide articles on all aspects of the world of optics. From the old technology to the state of the art. We want to see the world up close and we want our readers to engage in this same hobby but to do so without all of the costly errors we once made.
We do this by providing a solid knowledge base and a foundation for optics selection. By taking over 30 years of experience and applying it to the current optics market, we can provide insight into the products, technology, and companies that are key to our current world of products.
So no matter if you are a shooter, bird watcher, or just a fan of seeing the details up close, we have what you need. We are always working to make it better and share the most relevant information possible. If you have questions or comments, please reach out to us! We would love to hear from you.
Meet Our Team
Contributors & Writers
Alice Jones Webb
Alice Jones Webb is a writer, life-long hunter, experienced shooter, and mother of 4 up-and-coming shooting and outdoor enthusiasts. She grew up flinging arrows and bullets at Virginia whitetails, turkey, and game birds, but her favorite hunting experience is chasing bull elk in the Colorado backcountry. Never one to sit still and look pretty, Alice is also a self-defense instructor and competitive archer. She currently resides in rural North Carolina with her children, non-hunting husband, and a well-stocked chest freezer.
Eric is a former paratrooper and current Army officer with over 15 years of combined military service. He has combat deployments to Bosnia and Afghanistan. He is was trained as an Army Small Arms Weapons Expert in 2006 and has trained at the Mid-South Shooting Academy. He enjoys sharing his knowledge and experience with he firearms community, and can be found at themilspecguy.com.
Geoff has a background in professional game and deer management, he has put his years of experience to good use and now lectures at Hartpury College, one of the UK’s leading providers of land based education. He specialises in training game and wildlife managers who will go on to work in professional game management, conservation and other outdoor professions. He has been teaching at colleges for eight years and in that time has worked at some of the most prestigious land based colleges in Britain.
He has also worked in lead instructor roles at outdoor education centres and as manager of outdoor centres in Norfolk and Scotland and has also operated his own bushcraft and survival skills training companies for many years. He specialises in providing training in bushcraft, survival skills, wild food, and woodcraft.
A keen traveller Geoff has honed his survival skills in New Zealand and Scandinavia as well as his native Britain. He speaks fluent Swedish after spending several years there and has proven his bushcraft ability on many expeditions. Several of these expeditions were on long distance trails in the UK to raise money for Whizz Kidz a charity that supports disabled children, Geoff has hiked over 2000 miles in aid of this charity.
Mckinley is an avid shooter & firearms instructor. He shoots, hunts and loves to spend time at the range. He has worked with and around firearms for several years and enjoys talking to anyone interested in learning more about firearms & their 2nd Amendment rights.
Eric grew up hunting, fishing, and roaming the hills of the Easter U.S. and has dedicated himself to becoming a well-rounded outdoorsman. Anytime there is an opportunity for a little fishing or a morning spent hunting, you will find him in the woods. In his off time, he teaches a variety of outdoor skills including land navigation and basic survival. Recently a Search and Rescue member, he has begun learning the ancient art of human tracking in a variety of terrains.
When he isn’t outdoors, Eric frequently writes about the outdoors and interacts heavily with a number of online communities dedicated to backcountry camping, conservation, trapping, and survival skills. He is dedicated to preserving the old ways rather than taking on technology to solve problems.
Welcome! I'm Brad Smith, an Optics Addict, and I love all things outdoors. I created this website, and hope you find the information here useful. My team and I will do our best to help you find the right gear for you and all your outdoor adventures. Feel free to share your thoughts and experiences in our comments section, and don't hesitate to reach out with any questions or recommendations you may have. Enjoy the Outdoors!